Confusion over the definition of these two concepts explains why most corporate training programs fail to achieve their business outcomes.
Put simply, learning is the process and knowledge is the outcome. And instructional designers are responsible for designing the learning process by:
- ensuring learning outcomes meet business goals
- designing appropriate learning strategies and materials
- selecting the required content necessary to achieve learning outcomes
- identifying how to deliver the content
- ensuring users have adequate opportunity for practice, application, and failure
The last point is key to ensuring learning sticks. The process of practice-application-failure makes the learning content meaningful and memorable to users. That’s the acquisition of knowledge. And that’s why businesses invest in training programs. Sustaining and growing corporate knowledge helps drive businesses forward. Learning is what happens behind the scenes.